Tutorial – How to Use Google Trends for Etsy SEO

Ever wondered how some stores knew which products to make and the biggest buyer trends? Curious how to pinpoint if your Etsy keywords have real live people looking for them? This post is part of the Etsy SEO series designed to help you figure out which keywords can drive buyers to your store (and to tap into the buyer’s mind and see what to sell on Etsy!).

 

I’m new the to Google Trends tool, but I have to tell you that it’s one of my new favorite tools. Particularly in this diverse political arena, you never know when the next “Nasty Woman” trend is going to take hold of America and send sales skyrocketing.

 

Even if you aren’t trying to ride the current hashtags, this tool gives you an in-depth analysis evaluating what people are looking for, what time of the year they are searching and if the inquiry is on the up and up or about to become another dud.

 

While extremely powerful for Etsy SEO, this tool can also help you create a few knockout products and time the market to increase sales – or just better predict the ups and downs of a seasonal cycle. More on that later in this post.

Curious how some brands know exactly what Etsy products sell best? Wish you could keep on top of the latest trends? Now you can! Google's FREE Trends tool unlocks that anf more for your Etsy SEO and product creation.

How to Access Google Trends

Simple! Just head over to the Google Trends website.

 

You do not need to have a Gmail account to search trends. While I was signed into my Gmail account when I first explored the website, I tried again after manually signing out. No problems there.

 

Searching Trends

When you open up the trends tool, you’ll automatically be greeted with the most searched topics. My search defaulted to “The United States.”

 

Tutorial - How to Use Google Trends for SEO

 

Below the “Featured Insights,” you’ll encounter some of the top trending stories in at that moment. While this page can be interesting, most likely you’ll gather more substantive information navigating through their search queries. Head up to the top of the page to jump into “Explore Topics.”

 

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Just for fun, I search “Etsy.”

 

Tutorial - How to Use Google Trends for Etsy SEO

 

With a term entered into the search navigation, Google will pull up the trends. Here you can refine your search with four different filters. Notice that in this search, the default setting goes to “Worldwide.” Playing around with the different filters will help you narrow in on what you are looking for (We’ll touch on the importance of categories later).

 

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For this example, I  am going to go narrow the geography to “United States.”

 

Exploring a single topic can give you some insight to how it performs over time, but you’ll have a better understanding if you can create some points of reference. This comes into play when you compare search terms.

 

Since Etsy isn’t the only online platform in the game, I’m going to compare search results to “Teachers Pay Teachers,” and “Amazon Handmade.”

 

Tutorial – How to Use Google Trends for Etsy SEO

 

Now things are getting interesting. Etsy holds the popularity trophy! But we don’t have anything tangible for a store quite yet.

 

Using Multiple Search Terms 

Searching three different online platforms doesn’t do you much good now does it? But what if you are wondering if your product is performing better on one of the platforms?

 

Now we’re talking.

 

Taking inspiration from the rockstar Etsy store Simply Pallets, I’m going to narrow in on pallet performance for each platform in relation to pallets. Since Amazon Handmade is a newer addition to the marketplace, I’m going to refine my time frame to the past 12 months. Additionally, I’m looking for shoppers. In the category section, I’m going to choose “Shopping.”

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Now for the search terms. For each of the three queries, I am adding “+ pallets.”

 

Tutorial - Etsy SEO

Looks like Etsy still dominates the pallet space for consumers.

 

Etsy SEO Keywords On the Rise 

While this helps see what’s trending (hence the name Google Trends), we haven’t touched on Etsy SEO keywords yet. That comes from the second part of the Google Trends results.

 

Continuing with the pallet idea, I searched “Pallet” and “Wood Signs.” In my Keyword Planner research, I found those two terms to be fairly strong. With these terms interested into the search, I skipped down to the “Related Queries” section (just below the graph).

 

There are two options to review results here. You have “Rising” or “Top.” Both give you some good information (and keywords).

 

Tutorial - Etsy SEO

 

For the term “pallet,” I looked at the rising topics. The first few weren’t relevant, but scrolling down gave me some good leads.

Tutorial - Etsy SEO

 

For “Wooden Signs” I browsed through the “Top” selection.

 

Tutorial - Etsy SEO

 

You can then click each of these terms to look at trends and related topics. These related topics are all potential keywords you can use to boost your Etsy SEO and target buying customers to your store.

 

Seeing If Trends Are Continuing

I remember planning my wedding. We had an insanely long engagement period of eighteen months. (If you’re planning a wedding, I recommend cutting that time in half – or more.) At one point, my mom asked if some of the decorations I was looking at the summer before the wedding would still be “in season” the following year.

 

Were burlap, pallet and barn inspired weddings on the way out?

 

Some industries see trends come in and out quickly. But how do you know if the Etsy SEO keywords hot last season still have vying (and paying) fans this season? Yup, let’s compare terms. I chose a standard “wedding lace” to compare against my two terms in question- again using the “Shopping” category.

 

Tutorial – How to Use Google Trends for Etsy SEO

 

 

Luckily for wedding designers preferring burlap or pallets, the trend appears to be holding strong compared to past years. As we start to head into the bulk of the wedding planning season, all three terms look to be repeating similar trending patterns from the last five years. They are all big in the summer and die down in the winter time. We’ll cover that point more in a minute.

 

If current trends hold, these SEO keywords will still be relevant for the 2017 season. It might be a good idea to check back a little closer to summer to see if any new trends have been added to the industry.

 

Don’t forget to check out what specifically people are looking for in the categories. That’s where your good Etsy SEO keywords are hiding.

 

Tutorial – How to Use Google Trends for Etsy SEO Screen Shot 2017-03-09 at 2.20.48 PM

 

Using Trends to Predict Business Cycles 

Looking at the wedding related searches from the previous example, you see a regular cycle that repeats year after year. Wedding related searches dip from late October to just after Christmas. Most wedding industry related business will follow suit, with the exception of Engagement rings, which spikes from November to December and then over the summer.

 

To better illustrate the correlation, I searched “wedding dresses” against “engagement ring.” You can see a direct relationship.

 

Tutorial – How to Use Google Trends for Etsy SEO

 

It makes perfect sense. One of the biggest seasons to propose is between Christmas and Valentine’s Day. Subsequently, we see a peak in engagement ring searches from October to December (and staying strong through February). Once prince charming gets down on one knee and pops the question, we see the wedding related searches pick up come January. They then escalate into the big summer wedding season.

 

For a business planning perspective, the wedding industry can count on a slump every October to December, with things picking back up in January. Meanwhile, the jewelers know that October to December is their best season for engagement rings.

 

If you’re planning out your Etsy keywords, you’ll want to be uploading relevant items slightly before the upticks in traffic. That way, when the shopper traffic sets in, your products are already ready and have been indexed for search. This is a similar strategy to planning out what to pin and creating a Pinterest strategy.

 

Narrowing In On Timely Searches

We all saw the wave of support when the term “Nasty Woman” hit the media circuit. While at the moment, that ship has slightly paused, it’s good to be prepared for the next political firestorm resulting in a commerce surge.

 

So let’s take a look at the trend cycle of a hot political incited shopping spree.

 

To demonstrate, I’ve pulled some viral topics out of the headlines. Since they’ve been dominating my social feeds lately, they make easy targets.

 

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Because I know these are all relatively new trends, I’ve narrowed my search to the “Past 90 days.”

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I also want to separate random searches from advocates looking to put some money down. This meant selecting the category “Shopping.” Hello buyers!

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The “Shopping” category actually breaks down into about a dozen niche categories, several of which break down even further into sub categories. Inspired by the incredible Etsy screen-printing company Zen Threads, I decided to evaluate apparel. Since it’s a generic search, I’m going to just stick with the overarching apparel category. If I want to, later I can compare searches in “Casual Apparel” to say “Women’s Clothing.”

 

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Here’s the graph charting interest. It’s easy to pinpoint several of the main events leading to the interest, such peak in “Nasty women” during the Women’s March on January 20th and the jump in “Make America Great Again” after Joy Villa wore her red white and blue dress to the Grammys.

 

 

How to Use Google Trends for Etsy SEO

 

To reinforce the point that several of these trends are tailor made for apparel, check out the related search terms Google pulls up for you.

 

How to Use Google Trends for Etsy SEO

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{P.S. When I first saw the “Grammy Dress” in the related queries, I could not for the life of me figure out what that was! I though something to do with Grandmas. Luckily a Google search set me straight.}

 

Even two months after the inauguration and the Women’s March, it looks like both of these topics are still on the rise.

 

Meanwhile, it appears “Fake News” and “Alternative Facts” don’t have enough data to pull related apparel terms. In my non category specific search (aka – all categories), Google listed a dozen or so related queries. Relevant for news outlets, not so much for product based stores.

 

How to Use Google Trends for Etsy SEO

 

When dabbling in exceptionally timely events, it success tends to go to the first to the market. If you’re going this route, you obviously need to be up to date on what’s happening in your industry or the political climate. That second one seems like a full-time job these days… Google trends will help you discern if it’s a quick Twitter fad or full out trend.

Combining Google Tools for the Best Etsy SEO Results 

Google Trends is great to get a snapshot of interest, but to really drive results for your store, you need to put the “trend” in context.

 

Since trends only tell you one piece of the puzzle (current and past trends), you need to add in the Google Adwords Keyword Planner to pinpoint actual search volumes and see quantities. Additionally, the Keyword Planner compiles an entire list of other traffic rich search terms to you to add to your Etsy SEO keyword list.

 

Just download the excel to have a fully SEO keyword list!

 

To fully maximize your Etsy SEO, check out part one in the series – Etsy SEO Tutorial – How To Use Google Adwords Keyword Planner.

 

What Are Your Etsy SEO Questions? 

SEO is a huge topic, and this is only one tool to help you navigate optimizing your store. What are your other Etsy or marketing SEO questions? Leave them in the comments so I can build out other tutorials or answer right here on the page!

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