I’ve Been Added to a Group Board on Pinterest. Now What?
You’ve been officially invited to join a group board on Pinterest. Or at least that’s what the group admin told you. In truth, you might have no idea what that actually mean. Or worse, you don’t even know how to accept that invitation. If that’s where you are, then this is your post. I did this exact thing when I first started joining group boards, so I’m going to walk you through how to use group boards for Etsy.
If you’ve already been invited to join a board, and just want to know how to accept, skip ahead here.
Requesting to Join a Pinterest Group Board
Unfortunately there’s not a cookie cutter template to joining a group board. Every owner will have different stipulations, as well as some group boards might not be open for unknown contributors.
For example, for my Savvy Etsy Community Group Board on Pinterest I have a blog post with instructions on how to join. You can check that out here. Additionally, I spell out exactly what contributors need to do in my group board description.
When I compiled a list of 31 group boards on Pinterest for Etsy sellers to join, they varied drastically. The Etsy Friends board wanted individuals to make comments on pins from eStuff Mart. The Happy Etsy Sellers group board wanted contributors to follow Sorina Banica and then message her through Pinterest directly.
While there isn’t a cookie cutter template, most of the open ones have either a system in place or instructions semi easy to find. When in doubt, try messaging the owner of the board through Pinterest. Sometimes Pinterest filters that message, so it doesn’t always work. And that’s not even mentioning the fact their message platform is wonky.
Accepting a Group Board Invitation
Once you receive word from the admin that you’ve been added. In theory, Pinterest will send you an e-mail letting you know that you received an invitation to collaborate. In my experience, more often than not you won’t get this. This is mainly because you’ve probably moved your Pinterest notifications to a spam folder. At least I have…. The other option is that your main e-mail account isn’t the same as the e-mail Pinterest has on file. Either way you may not get an e-mail notification.
So how do you accept it? First, if you do get that e-mail it should be pretty straightforward.
I want to let you know that I spent a lot of time digging through my e-mail to find an example of this e-mail. Far more time than I would like to admit… Eventually I gave up. So without having the specific example in front of me, from memory it’s a pretty straight forward. There’s an announcement that you’ve been invited to contribute on a board and a bright big red button inviting you to accept. You click the button and it takes you to the board where you can accept.
If you don’t get the e-mail, there are two other options. First, go to the group board directly. If you’ve been invited, there should be a notification at the top of the page inviting you to join. This is the easiest route. Accept and you’re good to go.
The third option is to go to your messages. If you’ve been invited, you should have a message in your inbox inviting you to accept. (The message button is the little chat box with … in it.)
Occasionally it will make it to your filtered messages box. If you don’t see it in your messages, check your filtered messages.
If you still don’t have it, give Pinterest a little time to refresh (it’s been so moody lately!). After that, contact the coordinator again to double check.
Few! Hopefully you are fully accepted into the group board!
Common Questions on How to Join
The most common question I get on joining my group board is, “What is my Pinterest username?”
That’s totally a valid question because it can be hard to find. Etsy builds in your username into the URL. When in doubt, pull up your personal profile and check to see what’s in the URL. It is also built into the page title, depending on what browser you are in and the classic Mac vs PC debate.
The reason you want your username (or even just the URL since I can pull it from the URL) is that is what I use to add you to a group board. If you’ve followed me, I can use your username to easily add you. Ideally this is what will happen when I start to type in your username:
But sometimes the username doesn’t come up when I go to add individuals to the group board – even if they followed my account. In this case, you’ll probably get e-mail from me citing that Pinterest is being moody, because it is. In this case I can add your e-mail directly.
That’s a little about the behind the scenes so you understand what needs to happen for you to be invited to a group board.
Now that you’re added, what should you post? Your first instinct will be to fill the board with your Etsy items. Pause. First, you need to know the rules for the board. Most group boards put limits on the number of pins you can post a day as well as what content to post. First and foremost, follow the rules. You worked hard to get an invitation to that board!
The biggest essential is to pin relevant content and not spam the board. Moderators won’t be hawkishly following their board waiting for someone who pins two at once. What they will do is scan through the board anywhere from several times a week to several times a month.
Here they are evaluating for relevancy and if all your pins are right next to each other. This is an example of what to avoid. YIKES!
In full disclosure, that is a photo of an account I let go dormant. I had a scheduler in place that placed my content over time. When I didn’t add in other content, this is what it resulted in. It’s a bit embarrassing in reality.
When I scroll through my group boards, I scan to make sure there is variety, no duplicates and no one is spamming the board. It needs to look organic. Other boards will be hyper vigilant on relevancy or following the rules. For example, I am on a travel board that only allows images without text. They have a VA go through the board and kick anyone out who breaks the rules. No notice. You break the rules and you’re gonzo.
Another one of my group boards is more lenient. They message you to let know if my pins went outside their ideal content. They delete the pin and give me a warning. That said, if I don’t shape up they will kick me out.
Determining What Content to Post (And How Often)
So this will be a bit of a crazy statement, but you don’t need to post only your content to the group board. Radical right? Your goal is to be a good contributor and add value to the community. Hint: this should always be your goal on Pinterest.
I regularly add content to most of the group boards I’m a member of, and the majority of the time it’s not my personal blog posts. This works to increase the quality of the board as a whole. Be intentional about curating great content for the group boards you’re a member of. A high quality board attracts more followers, which is a net win for everyone.
Then I strategically add my content to the group boards.
Now every post I write won’t be a fit for every group board I’m in. This means I need to pick and choose which boards make sense for each post. Luckily Tailwind Lists makes this process a synch. My board lists are the first options that come up, and I know they are lists based on the gold stars.
You can get to the lists in the toolbar on the left under publish. Here are several of my lists with a few notes to let me know what type of content to post.
The lists come up when I go to schedule a pin to boards. Once I add a list, it will list out all the boards. Anything that comes up in yellow, I’ve posted to before. Looks like I’ve posted this pin to a Board List before.
With the lists I put together lists that all curate the same content. In the title I outline if there are any specifics I should know about (i.e. rules to abide by). Grouping similar boards together I can quickly pin to multiple boards all at once.
Then I schedule an interval to space out the pins. Typically I go with a few days in-between posts to better adhere to quantity requirements in specific group boards. I know I don’t get it right every time, but by making sure pins are spaced out and always focusing on quality, I hedge my bets that I have a little grace.
Also, this avoids the overload of content that I showed a photo of earlier. That’s definitely not what you want your board to look like. Kinda makes a bad first impression.
The other benefit of using the interval is that all my followers don’t get spammed with content, while I still make sure I add my content to each board. Otherwise it’s a headache trying to remember if I had added that specific pin to that specific board. Talk about a headache.
My group board pinning game seriously stepped up once I started using lists. You can go through an pin individually to the boards, which I did. Unfortunately it just took a lot of time, I often missed boards that were a good fit and then my pin feed was filled with the same pin.
If you want a free trail on Tailwind, check out my affiliate link here. This gets you a free month of pinning bliss! And it unlocks a whole boatload of analytics to keep your Pinterest on top of its game. Oh yeah, and you get Board Lists.
What Are Your Best Group Board Practices?
I am still young in the group board on Pinterest game. This has been a huge boost in exposure and increasing traffic to my website, so hopefully it helps you ramp up traffic to your Etsy store.
Let me know what your best practices are in the comments: