Instagram Challenge Day 4: Analytics: The Numbers of Marketing and Measuring Results

In marketing, it’s essential to be able to measure result. The same goes for Instagram.


If you don’t measure results, how do you know what’s working?


Analytics unlock that {and more}.


Marketing is a numbers game. With so many outlets and related tactics, you need to hone in on the one that are jamming for you. Measure you actions against your results to determine what’s worth repeating.


With Instagram, you get between 1-3 posts a day. (Be sure not to post more than once every 3-4 hours. Otherwise you’ll aggravate your follower’s feed.) Each post has a limited description and limited set of hashtags. Let’s make sure you get the most return for your effort.


Analytics help you with that.


Create a free account with Square Lovin to unlock the key numbers behind your Instagram account.


*Note: Square Lovin has a paid version for business that they are marketing. To avoid confusion, or their constant efforts to pitch it, go to for your login.


Here are the insights that I find the most useful:

  • Optimization {Focus on times to post}
  • Overview {Account growth}
  • Monthly analysis {30 days growth}


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(Most Etsy stores don’t have their own website so I don’t dig into analytics with this challenge. If you do, make sure you’re tracking direct traffic from Instagram in your Google Analytics in addition to using a Square Lovin.) 


Bringing it Home

Action Items:

  • Create an account with Square Lovin (Or other analytics provider);
  • Check out your data and pin point the best time of day to post;
  • If you have a website, create a specific Instagram tracking link (more on that here).

Task Time: 7-9 minutes

Teaser: Tomorrow we’re getting all pretty with photos. In the meantime, don’t forget to add a new post every day.